the studio


CROPD Creative Pty Ltd is an independent graphic design studio based in Sydney. Working with a diverse client base Creative director, Danielle Gladden, launched the business in 2013 after seeing a gap in the flexibility of a traditional design agency model. The studio has a strong focus on functional design, innovation and storytelling across a variety of media platforms. Services include branding, marketing, advertising and digital design.  In 2020, seven years after the initial soft launch Danielle has set to create a new social + digital branch to the agency specifically created for clients who need to hand over the controls when it comes to their social media profiles, content and calendars and so,  The Social State Of Play was born! 

danielle gladden / creative director + ceo


Danielle moved across the ditch 15 years ago to kickstart her career in Journalism at The University of Melbourne. Following which, she completed a Dip. in Graphic Design & Advertising and then moved into editorial publishing, innovations and advertising at Pacific Magazines for close to five years.


In 2012, Danielle took a position in-house at Sheridan Australia (Pacific Brands) and collaborated with the product team at to drive the launch of their new 'Baby' category.


2013 rolled around and it was time to leave the 9 to 5 to launch her own design studio. Seven years on, the studio is thriving with an ever expanding client base and international folio.


CROPD specialises in branding, marketing and advertising and is based in the the Eastern Suburbs of Sydney.


Get in touch directly:


042 340 7718

@cropdcreative  /  #BEPARTOFTHECROP  /  @the_socialstateofplay
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