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CROPD (pronounced ~'cropped') Creative Pty Ltd has been established in Double Bay and the Lower North Shore of Sydney for just over twelve years.

Founded by a Kiwi, CROPD's portfolio is enriched with an incredible plethora of clients ranging from large real estate corporations, international pharmaceutical companies, nationwide fertility services, fast-moving consumer goods to a range of smaller businesses such as gifting, electrical and baby products. 

CEO, Danielle Gladden flew across the ditch to Melbourne to study a Bachelor of Media & Journalism at The University of Melbourne in 2005, she worked amongst the best at Channel 7 learning the ropes and went onto move to Sydney to unravel an engrained passion in Graphic Design and Advertising.


After completing a Post Graduate Diploma, Danielle worked full time at Pacific Magazines, followed by Sheridan at Pacific Brands after which, she went out on her own to fulfil her own big ideas.

And so "Vignette Design" was born, the original name of the business to what then evolved to CROPD in 2013. The company uniquely offers a very differentiated and distinctive service to that of any other graphic design company or brand agency. It strives in picking up new brands, old brands or orchestrating rollouts of brand collateral needed at any day or time no matter how big or small.


Danielle Gladden



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